How is Geofencing Advertising Useful?
Several businesses enjoy more important benefits using this solution that is highly-targeted and location-based method of geofencing. It is about identifying a given region where notifications and alerts pop up on your android device. Businesses using geofencing marketing either use RFID or GPS signals to decide on an area to be fenced. When people enter fenced areas they will receive notifications specific for people who go to that location or are from that area.
There are similarities of hyper-local advertising and geofencing marketing. Using a mobile phone, you will get notifications from Google requesting you to give a review about a facility that you have just visited. They know the facility that you have come from using geofencing marketing. This is a good way for businesses to receive reviews about locations or buildings they have left. A company can do geofencing marketing to a location of its competitor by sending alerts to consumers exiting that building. Use of your app can be used by people when pushed to so.
There is no physical fencing instead it is a virtual one done in geofencing marketing. The location to be fenced is determined using GPS points. All people who frequent a particular location can receive ads and alerts through all software that is using geofencing technology. Using geofencing marketing, you can target your competitor’s customers along with your prospective customers. It is possible to fence a competitors area. You can appeal to consumers who enter a geofenced area by sending ads that are customized and incentivized to them.
In geofencing marketing, marketers can attest that your relevant ads conversion rate is higher compared to ads spread in a wide region. Using geofencing the ads target highly and are timely. The offers that you send to customers can be real-time. This means you will be sent to people already in that store’s vicinity. You are not reaching out to customers who are far away from your company. You are instead sending offers to customers that are close to your business. This geofencing marketing significantly enhances the possibility of local customers engaging your business because it is very personalized.
Collecting better information leads to better insights. You can make a better decision on several other things using the geofencing marketing data that you collect. The data gathered should be about the segmented area that is easy to approach, the area that can be expanded and the stores that are performing well. You can know the buying behavior of prospects from improved data to help you know how to advertise to them. You know how they spend their time, where they live and shop. Geofencing marketing is like being a data scientist.
Through geofencing marketing, you can focus on a particular audience in a geofenced area in your business or location. This means that you will not campaign anymore with a hope of getting some business. These are important benefits of geofencing marketing for several businesses. A business may only need this solution in this distractive world.