Want to Start a Self-Storage Business – Here’s the Marketing 101
In the U.S., self-storage companies paid property taxes amounting to $3.50 billion in 2016. In the U.S. self-storage facilities exceed the number of McDonald’s. Any business owner in the self-storage business already knows their market. Storage units alone will not bring success to the storage business. This can only be achieved by marketing your business, leveraging on your networks and boosting your online presence. Read on to know the Marketing 101 for the self-storage business start-up, read more.
Your marketing strategy is important, so you need to get a physical location that is suitable for this. Think about the people who will be renting your facilities in the area where you want to set up your business. Businesses do not want to haul their junk far away so you should choose locations which suitable demographics for your preferred customers, read more.
You may need larger storage units if you choose exclusive locations where a lot of retired people live. However if it is a community starting up the demand may be for cheaper and smaller units. Do not forget to factor in competition. Find out if there are other storage facilities and their prices to know whether you are competitive or not, read more.
The physical location of your business must have clear designs and structures that show the name and logo of the self-storage business. Your business should have in place a solid security system as well as a branding which matches your advertisements. Renters will be comfortable when they know you have put in place a visible and solid security system, read more.
Go local first in advertising your self-storage business. By adding a link of your website on the chamber of commerce website your business can be promoted. Try and penetrate the local networks through television, newspapers and local billboards. Don’t exhaust your savings on advertising instead make use of cheap advertisement ideas that will attract in-person and online customers.
Both online reach and physical locations are important. In fact online presence is helpful in effectively reaching more customers. With a website you can reach customers who do not even know you. A strong website should be user-friendly and easy to navigate. With visual content your website can be more appealing. Finally, have the right coding, no broken links and a strong SEO in your solid website, read more.
Approximately 3.48 billion people use social media and you should try to tap this number using social media pages and a solid website,read more.
Search Engine Optimization (SEO) can help your page to become top on search engines. SEO comprises of usability, keywords and links, read more. Because your business will grow fast, you can boost it using proper website configuration, blog posts and proper keywords. Your business will be strong if your have strong marketing efforts.